The intention behind these posters is similar to that of the South African lawyers who filed the charge of genocide against Israel with the International Court of Justice: they tried to establish intent of genocide. Israel has essentially been screaming its intent from the rooftops, but this is barely picked up by the Western public; likely thanks to the complicity of Western media, therefore it falls to the citizenry to inform each other of the depraved Israeli sentiments that are behind Israel's depraved acts of genocide.